Senior UI/UX Designer

Responsibilities: End-to-End Product Design: • Own feature/journey scopes such as PLP filters/sort, PDP information hierarchy, Checkout micro-flows, and App onboarding • Produce flows, wireframes, high-fidelity brand-aligned UI, prototypes, and redlines/specifications • Apply brand identity, visual direction, and UI craftsmanship consistently across markets • Partner with Product and Engineering to clarify feasibility, scope, and technical considerations Research & Evidence-Led Decisions: • Plan and conduct usability tests and interviews; run heuristic evaluations; analyze Amplitude/GA4 insights with CRO/Analytics • Combine UCD principles with qualitative and quantitative insights to shape design decisions • Turn insights into prioritized changes and testable hypotheses Experimentation & Iteration: • Execute design A/B variants with well-defined hypotheses, guardrails, and expected outcomes • Iterate quickly based on results to increase win rate and learning velocity • Reduce cycle time from brief → variant → launch Design System Contribution: • Build and extend components, patterns, and interaction guidelines; document states, usage logic, and accessibility notes • Ensure consistency across channels and markets; advocate for proper adoption Governance & Business Rhythm: • Participate in weekly UX standups, design reviews, and Agile/Scrum ceremonies • Contribute to and help maintain design systems, guidelines, and UX standards Requirements: • Bachelor’s degree in User Experience and Game Design, Computer Science, or a related field • At least 5 years of experience in UX/Product Design with shipped Web and/or App experiences; strong ECommerce or transactional product background • Demonstrated success improving conversion, retention, or UX KPIs • Strong portfolio demonstrating problem solving, research, and design impact • Expert in Figma (components, variants, prototyping), usability testing, heuristic evaluation, and mobile interaction patterns • Experience with Amplitude/GA4 analytics and search/discovery UX (facets, autocomplete, zero-result logic) • Understanding of A/B testing fundamentals (hypotheses, MDE, guardrails, SRM) • Solid foundation in UCD principles, IA, interaction design, visual hierarchy, and accessibility • Ability to apply brand identity and design language consistently across journeys • Familiarity with Agile/Scrum • Experience or strong interest in fashion / retail ECommerce • Systems thinker with high attention to detail; rigorous and iterative