Digital Product Manager - Deposits (Bank, 12 Month Contract) UID: 2269

Key Responsibilities

1. Develop Retail Banking Product Propositions

• Partner closely with Product teams to formulate compelling digital product propositions that meet customer needs and drive adoption.

• Conduct small-scale experiments and pilot initiatives to assess market acceptance, gather insights, and continuously iterate solutions to achieve desired business outcomes.

2. Design Data-Driven Customer Journeys

• Collaborate with cross-functional stakeholders to conduct customer immersion sessions, understand customer needs and pain points, and design seamless digital experiences across multiple touchpoints.

• Drive customer-centric design by analyzing customer feedback, conducting market research, and adopting industry best practices to deliver efficient and intuitive user experiences.

• Study customer profiles, segmentation, and transactional behaviors to identify opportunities for improvement and growth.

• Engage directly with customers where necessary to gain deeper insights into problem statements and uncover business opportunities.

3. Drive Online Channel Growth and Digital Adoption

• Develop and implement initiatives to increase online acquisition and channel share through digital platforms.

• Analyze internal data and customer behavior trends to identify opportunities for enhancing digital penetration and adoption.

• Collaborate with Product and Business Analytics teams to design and execute targeted marketing campaigns aimed at the right customer segments.

4. Lead Personal Investing Initiatives

• Lead and coordinate the end-to-end development and implementation of retail banking initiatives within the personal investing space, from onboarding through fulfillment.

• Monitor market trends, competitive developments, and customer insights to recommend product and process enhancements.

• Support post-implementation activities, including user training, issue investigation, production support, and escalation management to ensure smooth operational performance.

Requirements

• Strong understanding of retail banking products and digital banking ecosystems.

• Experience in customer journey mapping, digital product development, and stakeholder management.

• Data-driven mindset with the ability to analyze customer behavior and identify growth opportunities.

• Strong project management and coordination skills with the ability to work across multiple stakeholders.

• Excellent communication, problem-solving, and analytical capabilities.

• Familiarity with personal investing products and customer acquisition strategies will be advantageous.

We regret that only shortlisted candidates will be notified.
Interested candidates may apply through the application system. We regret to inform only Shortlisted candidates will be notified.

EA License No. 01C4394 • RCB No. 200007268E •EA Registration • Lim Jia Jie EA Registration No. R22108969

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