Social Media Executive (CHARLES & KEITH)

RESPONSIBILITIES • Support the development and execution of integrated social media strategies aligned with brand and business objectives • Own end-to-end daily social media management across platforms including Instagram, TikTok, Facebook, YouTube, Pinterest, X and/or emerging channels • Execute content planning and maintain the social content calendar in alignment with campaign launches and seasonal storytelling • Collaborate with creative teams and independently produce engaging, platform-native content (videos, reels, motion assets, stills) when required • Execute digital and social campaigns to drive engagement, reach, brand relevance and performance outcomes • Support influencer partnerships across organic and paid initiatives • Monitor platform performance metrics, generate insights and recommend optimization strategies to achieve KPIs • Conduct competitor audits and basic market research to identify trends and content opportunities • Prepare regular performance reports and updates for internal stakeholders • Assist in paid social planning, monitoring and reporting • Drive daily community management, fostering engagement, follower growth and active community participation • Support cross-functional collaboration with Marketing, Creative, E-commerce and Regional teams Brand Governance & Platform Standards • Support the implementation of brand platform governance across all social channels • Assist in maintaining social media SOPs (content approval workflow, publishing processes, crisis response guidelines, reporting cadence) • Ensure adherence to social media Do’s & Don’ts, while maintaining consistency in tone, visual identity and messaging • Safeguard brand standards and ensure compliance with platform best practices Tools & Platform Acceleration • Identify emerging social tools that improve publishing efficiency and performance tracking • Support the implementation of platform management, analytics, listening, and influencer tools • Contribute to workflow optimization through proper SOP documentation and reporting structures • Stay updated on new platform features and industry innovations REQUIREMENTS • Possess at least 3–4 years of relevant experience in social media management, preferably within fashion, lifestyle or e-commerce brands • Strong understanding of social content execution and digital campaign activation • Experience working with social analytics tools and interpreting performance data • Good copywriting skills with the ability to adapt tone across platforms • Proficient in Microsoft Office and Google Suite (Slides, Sheets, Docs) • Strong communication skills and a collaborative team mindset • Comfortable working in a fast-paced environment • Flexibility to work occasional weekends or after hours to support campaign launches and key activations