Marketing Data Analyst

You will support the analytical needs of Marketing team; track and report on campaign performance; ensure accurate incremental revenue, ROI measurement, and overall marketing effectiveness. This position will also collaborate regularly with the Data Analyst Manager on reporting enhancements and data quality initiatives.

Responsibilities

• Assist and guide teams to set realistic targets and goals based on insights in terms of incremental ROI
• Utilize advanced analytics tools to derive actionable insights and recommendations for performance optimization
• Collaborate with cross-functional teams to integrate data-driven decision-making into marketing strategies
• Support A/B testing and other data-driven experiments to improve outcomes
• Educate regional teams on campaign success measurement methodologies and ensure consistent understanding and adoption
• Prepare data for reporting and reviews
• Build and maintain reports, CRM dashboards, and KPIs to monitor performance
• Track campaign effectiveness through backend development tools and analytics

• Lead data analysis by extracting meaningful insights from large and complex datasets to identify trends, areas of improvement
• Responsibilities may include SQL dataset creation & troubleshooting and dashboard development & maintenance
• Collaborate with leadership to implement metrics and key performance indicators (KPIs) that provide actionable insights and support a culture of data-driven decision making

Qualifications

• At least 2 years of experience measuring marketing and communications campaign effectiveness based on predefined campaign success metrics (e.g., conversions, ROI, etc.)
• Understanding of marketing metrics with past experience in building campaign KPIs and constructing measurement and attribution frameworks
• Proven experience working with large and complex datasets
• Strong digital marketing analytics skills
• Experience with data visualization tools such as Tableau and web analytics tools
• Experience with and working knowledge of SQL and spreadsheets (Excel, Google Sheets)

• Experience supporting a global department that works in various time zones, regions and markets
• Experience in advertising, digital marketing, tech platform