User Growth Analytics (ShopeePay)

Job Description: Manage end-to-end marketing initiatives such as CRM to drive new user acquisition and retention, including mechanics planning, budget optimization, user segment breakdown, A/B testing and performance analysis Provide details plans for marketing campaigns or A/B testings, aligning them with the overall business objectives Regularly review and analyze key marketing metrics to provide insights that guide decision-making for campaign improvement Conduct data-driven analysis to provi