Senior CRM Executive

Plan and execute CRM campaigns across key channels: Push Notifications, In-App Messages, Emails, and Vouchers. Lead lifecycle strategies covering onboarding, activation, reactivation, loyalty progression, and category engagement. Own advanced segmentation logic, targeting rules, and customer journey personalisation. Conduct A/B experiments with rigorous performance tracking, deep-dive analysis, and actionable insights. Partner closely with Category, Product, and Data teams to support business pr