Product Manager

A Day in the Life As a Group Product Manager, you will lead the growth strategy of thebrand portfolio. You will lead a team of Product Managers to act as the vitallink between brand ambitions and local executions.

Based in Singapore, you will work hand-in-hand withour partners. Your mission is to define strategic direction of each brand andtranslate it into clear, convincing marketing plans that secure brand investment and result in high-impact activation plans. You will propose A&Pstrategies for your own brands, that will lead to building the brands anddriving sell-out conversions. You don't just manage a budget; you manage abusiness cycle, ensuring each brand maintains its unique DNA while drivingdynamic regional growth.

Your key responsibilities willinclude:

• Strategic Growth: Develop and execute regional marketing strategies for multiple brands. You must be a master storyteller, capable of translating high-level strategy into clear action plans that motivate distributor teams to execute with excellence.
• Brand Leadership & DNA Guardianship: You will be the guardian of the brand by building equity and desirability. You will ensure that marketing plans are purposefully differentiated—tailoring tactics to respect each brand’s specific positioning.
• Consumer & Market Understanding: Maintain a consumer-centric mindset with a deep understanding of market dynamics. You will regularly track competitor activities and market trends, turning insights into actionable learnings to maintain our competitive edge.
• Sell-out Obsession (PDAC Loop): Drive a rigorous "plan, do, analyze, correct" cycle. You will meticulously track sell-out data, evaluate the impact of every activation, and define the next steps for continuous business improvement.
• Collaboration & Influence: Build strong relationships with customers and cross-functional internal teams to drive business objectives.
• Entrepreneurial Mindset: Identify opportunities, solve challenges, and implement creative solutions with a "test and learn" mindset.

We Are Looking For

• 5+ years of solid experience in a local subsidiary or operational marketing role
• A sell-out driven mindset
• Analytical rigor and the ability to deep-dive into performance data and ROI to link marketing spend directly to business actions.
• High communication skills; the power to digest vast brand strategies and convey them to different audiences with clarity.
• Expertise in omnichannel go-to-market strategies, with strong retail and e-commerce understanding.
• Proven ability to deliver operational excellence while maintaining a strategic mindset.
• Entrepreneurial mindset with a problem-solving approach to tackle new challenges in emerging markets.
• Experience in people management preferred