Manager (Branding & Marketing)

What The Role Is You plan and oversee the execution of branding, communications and marketing campaigns/initiatives to build mindshare and garner support for the Army. You also facilitate media and unit clearance requests while supporting media productions across various stakeholders. What You Will Be Working On • Plan and oversee execution of branding, communications and marketing campaigns/initiatives to build mindshare and garner support for the Army • Work with internal and external stakeholders to roll out execution of campaigns/initiatives' deliverables tailored to intended audiences • Work with MINDEF Communications Organisation, formations/units, and third-party agencies to facilitate media requests and productions • Provide consultancy on branding, communications and marketing efforts across the Army • Facilitate ad-hoc media queries, features and/or interviews during assigned week-long rotational duty • Manage collaterals inventory Challenge(s) • Ensuring branding, communications and marketing efforts reach intended audience • Working with shortened media cycle and evolving media platforms • Analysing complex and sensitive issues with balanced perspective from both organisational standpoint and public sentiments • Safeguarding portrayal and operational security What We Are Looking For • Education in Mass Communications, Marketing or a related field • Work experience in media, marketing, public relations or mass communications is preferred • Strong command of written and spoken English • Proficiency in second language is useful • Good communications, organisational, analytical and interpersonal skills • Visual design skills is advantageous • Ability to analyse complex and sensitive issues with balanced perspective from both organisational standpoint and public sentiments • Independent, meticulous and detail-oriented • Active interest in Singapore's media, political, defence and security developments (Applicants with no experience may apply.) Appointment will be commensurate with your experience. Only shortlisted candidates will be notified.