Product Manager (Digital)

Product & Marketing Executive

Tenet Systems Pte. Ltd.

About Tenet Systems

Tenet Systems Pte. Ltd. is a technology-driven solutions provider specialising in advanced materials, tactical gear systems, and next-generation product platforms for defence, industrial, and commercial applications. We work closely with global partners to bring innovative, high-performance products to market. We are seeking a highly capable and motivated individual to join our team as a Product & Marketing Executive, overseeing full-spectrum product management, marketing strategy, and customer engagement.

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Key Responsibilities

Product Management

• Manage the entire product line life cycle, from strategic planning to tactical execution.

• Support product positioning, branding, and customer demand analysis to ensure strong market alignment.

• Guide product development from concept through launch, collaborating with engineering, design, and commercial teams.

• Evaluate product functionalities, performance metrics, and customer adoption; propose enhancements based on market insights and feedback.

• Develop product roadmaps, feature prioritisation frameworks, and launch strategies.

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Market Research & Growth Strategy

• Conduct market research studies to explore emerging technologies, competitor offerings, and new product opportunities.

• Research and analyse potential partner relationships, including OEMs, distributors, and technology collaborators.

• Generate and evaluate ideas to expand market share, improve customer experience, and drive sustainable growth.

• Prepare and oversee the development of business proposals, feasibility assessments, and market entry reports.

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Marketing & Communications

• Lead end-to-end marketing activities, ensuring consistency in brand messaging and positioning.

• Develop integrated marketing campaigns across digital, social, and offline channels.

• Produce high-quality marketing materials, product content, and technical collateral.

• Track campaign performance and optimise outreach strategies based on analytics.

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Social Media & Content Creation

• Plan and manage all social media channels (LinkedIn, Instagram, TikTok, Facebook etc.).

• Create engaging photo and video content to showcase products, brand identity, and company milestones.

• Manage community interactions and drive organic audience growth.

• Maintain a well-organised content library aligned with brand guidelines.

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E-Commerce & Shopify Operations

• Oversee Shopify backend operations, including product listing setup, description writing, SEO optimisation, and store merchandising.

• Monitor inventory status, pricing accuracy, and product availability.

• Coordinate logistics partners to ensure efficient order fulfilment.

• Track store analytics (conversion rate, abandoned carts, traffic sources) and propose improvements to enhance sales performance.

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Requirements

Native Fluency in English and Mandarin Chinese.

• Bachelor’s degree in any of these faculties:

Computer Science
Information Technology
Programming & Systems Analysis
Science (Computer Studies)

• 1–4 years of experience in product management, marketing, e-commerce, or digital content creation.

• Strong proficiency in Shopify, content creation tools (Adobe Creative Cloud, Canva, CapCut), and social media platforms.

• Excellent visual storytelling, photography/videography skills, and copywriting ability.

• Strong analytical mindset with the ability to interpret market data and customer behaviour.

• Detail-oriented, self-driven, and able to manage multiple projects simultaneously.

• Experience in B2B, defence, tactical gear, or advanced materials industries is a plus (but not required).

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What We Offer

• The opportunity to shape the future of Tenet Systems’ product ecosystem.

• A dynamic environment where creativity, innovation, and initiative are valued.

• Direct involvement in strategic product decisions and go-to-market execution.

• Career growth pathways into senior product or marketing leadership roles.