Platform Performance & Data Analyst Insight

Job Description and Responsibilities

• Identifying opportunities for better data usage and new strategies to improve efficiency and performance
• Devising and implementing data-driven marketing and community engagement initiatives, leading to a 10% increase in user retention rates.
• Creating reports, dashboards (using tools like Power BI, Tableau), charts, and graphs to communicate findings clearly
• Generated a predictive model to determine product promotion mechanics, lifting the average basket size by 2% bi-monthly and improving margins significantly.
• Helping in B2B sales & generating leads via filling in the sales funnel.

Primary Skills

• Bachelor's Degree in (Data Science and Analytics ) from a reputed university.
• E-commerce / Retail domain is a must
• Responsible for involvement in transforming raw data into actionable insights, ensuring data quality, and collaborating with teams to meet specific business needs, using tools like SQL, Excel, Tableau, or Power BI.
• Conducting technical analysis of incidents, performing root cause investigation, and reviewing with technical teams
• Collaborating with category managers to design a scoring matrix for in-house brands to launch new products in existing/new categories.