Debit Cards Product Manager

The Opportunity

• Starts off as a 24 months contract

The Debit Cards Customer Value Proposition (CVP) Manager is responsible for managing and evolving the end-to-end debit card product portfolio, with a strong focus on customer value proposition (CVP), usage growth, and lifecycle optimization. This role is more product- and strategy-led, with benefits forming part of a broader debit card value proposition.

Key Responsibilities

• Own and evolve the debit card value proposition across key customer segments
• Identify customer needs, usage drivers, and pain points to support CVP refresh initiatives
• Conduct competitor and market benchmarking to ensure product relevance
• Drive debit card activation, usage frequency, and spend penetration
• Monitor portfolio performance and identify opportunities to improve engagement and profitability
• Support campaigns and offers in collaboration with marketing and benefits teams
• Work with network partners, vendors, and internal stakeholders on product enhancements

Requirements

• 5–8 years of experience in cards product management, preferably in debit cards or payments
• Strong understanding of debit card mechanics, payment flows, and regulations
• Proven ability to manage multiple initiatives in a cross-functional environment

Next Step

• We could contact you in the soonest time if you directly send your resume to: [email protected]
• Email Topic: Apply Debit Cards Product Manager
• We regret to inform that only shortlisted candidates will be contacted

Amos Tan Jun Han

EA LIcence No.91C2918

Personnel Registration No. R23113385