SEO Specialist

● Work closely with the regional SEO team and other cross-functional teams to provide/execute SEO best practices ● Perform ongoing keyword discovery, expansion and optimization ● Conduct competitive site analysis ● Monitor SEO performance with key metrics ● Develop and implement link-building strategies ● Work with editorial and marketing teams to drive SEO traffic in content creation through other digital marketing channels like blogs ● Recommend changes to website architecture, content, linkin