Marketing Creative Lead - ShopeePay

Creative direction and standards Define what good looks like across visuals, video, and copy, translating this into clear principles, tone of voice, and storytelling guidelines. Review and approve day-to-day output so assets are ad-ready and aligned with platform requirements and brand standards. Maintain a single source of truth for brand and creative guidelines. System and process development Build a scalable operating system for creative production with templates, workflows, service levels, a