Senior Campaign Strategy Management

Strategize, develop, and execute large-scale Mega Campaigns, Category Campaigns, and key Marketing Initiatives to drive business growth and user engagement. Lead end-to-end campaign project management, including planning, execution, performance tracking, and post-campaign evaluation to ensure objectives are met. Analyze key market trends and campaign mechanics to uncover insights that enhance traffic generation and optimize sales conversion across Shopee’s platforms. Collaborate cross-functional