Ads Project Management (Shopee)

Own the initiative-based OM performance view across channels by tracking all OM-related metrics (installs, CPI, Register, Cost per Register, New Buyers, CAC, MAU growth, and others) in dashboards and surface risks/opportunities to leadership. Lead target & run-rate monitoring; build monthly forecasts, flag gaps early, and drive corrective actions through OM channels. Run project-based initiatives end-to-end (scope, timeline, risks, results) for priority projects, ensuring on-time, on-quality