Commercial Strategy & Buyer Investment (FBS) (SPX Express)

Marketing Investment Strategy Design and optimize the strategy for key buyer marketing activities (e.g., campaigns, live-stream incentives, voucher mechanics) specifically targeted to drive FBS adoption. Work directly with Marketing and Business Intelligence (BI) teams to align investment with FBS commercial targets. Buyer Behavior and Growth Analysis Own the deep-dive analysis of buyer-related metrics critical to FBS success. This includes analyzing buyer growth, retention, and churn patterns a