Senior Growth Marketing (Off-Platform) - ShopeePay

Plan and execute promotion strategies to acquire, retain, and reactivate users at different lifecycle stages. Optimize promotion schemes to maximize efficiency and impact on user growth. Lead cross-functional growth initiatives, working with Business Intelligence, Product, and Operations teams to drive execution. Analyze user behavior and conversion funnels to refine strategies. Monitor key performance metrics (KPIs) and provide insights for continuous optimization. Manage in-app & out-app m