Campaigns Management (Mall Marketing), SG Marketplace

Business-As-Usual (BAU) Activations: Manage activations for a portfolio of 244 brands (including Joint Business Plan (JBP) and Category Business Plan (CBP)-only brands) with other team members. Coordinate and schedule all types of brand activations for Shopee Mall, ensuring timely execution. Execution of High-Touch P0 Brands: Oversee and execute activations for top-tier brands including Apple, Samsung, Dyson, Xiaomi, and Google. Facilitate at least one major product launch per month for designat