Campaigns Management Associate/ Senior Associate - Regional Brand & Growth Marketing, CRM

Design and implement automated customer journeys across markets, with relevant content and various communication channels using CRM tools Develop experiment strategy with country teams to identify the most effective incentive type for each user segment, based on uplift and cost efficiencies Responsible for incentive testing and campaign optimisation workstream Proactively initiate and validate ideas via data and market insights, draft test plan, propose budget and estimate performance results Mo