Online Marketing (ShopeePay)

Key Responsibilities Plan online marketing/ads for branding, retargeting and traffic objectives. Including conducting A/B testing to continuously deliver business needs and maintain efficiency. Align with Regional Online Marketing for performance ads strategy to manage multiple advertising platforms such as Google, Meta, Tiktok and 3P. Align with Ads Ops team to ensure ads running as per timeline, budget, and asset. Coordinate with the social media team and execute campaigns to boost organic con