Field Marketing Specialist (RoA)

Who We Are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! See yourself at Twilio Join the team as our next Field Marketing Specialist in ROA. About The Job As the Field Marketing Specialist, you will report to Twilio's Head of Field Marketing, Asia, and play a critical hands-on role in executing marketing programs and campaigns across the Rest of Asia region. You will be responsible for the day-to-day execution of field marketing activities that drive pipeline creation, brand awareness, and revenue growth across ASEAN, India and South Korea. This is an exciting opportunity for a creative and motivated marketer who enjoys working in a dynamic environment and is passionate about delivering impactful, localised marketing programs. You will work closely with the ROA sales team and collaborate with regional and global marketing teams to ensure our demand creation activities are delivered effectively and thoughtfully. In this role, you will be the engine behind our ROA field marketing execution — bringing our Brand-to-Revenue GTM programs to life in the market. You will be responsible for planning and delivering a broad range of marketing activities including digital campaigns, in-person and virtual events, account-based marketing programs, and outbound prospecting campaigns. You are a skilled executor and strong collaborator who can manage multiple concurrent projects without dropping the ball. You understand the B2B buying journey in ROA, know how to work hand-in-glove with a sales organisation, and are comfortable rolling up your sleeves to get things done. You bring attention to detail, a data-driven mindset, and the energy to make things happen in a dynamic, high-growth environment. Responsibilities Twilio seeks a Field Marketing Specialist who lives the Twilio Magic and has a demonstrated track record of executing demand generation and field marketing programs that deliver results. The desired individual will: • Execute field marketing programs to drive lead generation and pipeline acceleration, including physical and digital events, webinars, outbound prospecting campaigns, and account-based marketing activities across ROA. • Partner closely with the ROA sales team to understand pipeline needs, gather field feedback, and ensure marketing programs are aligned to sales priorities and customer segments. • Localise and adapt global and regional campaign messaging, content, and assets for the ROA market, ensuring relevance for ASEAN, India and South Korea audiences. • Plan and deliver in-person events end-to-end — from venue selection and agency management to attendee registration, content development, F&B logistics, and post-event lead follow-up. • Launch and manage integrated digital campaigns across channels including email, social media, paid media (display, search), and paid advertorial in partnership with the APJ Campaign Marketing and Digital Marketing teams. • Support account-based marketing (ABM) programs, working with sales and marketing operations to target key accounts with tailored content and campaigns. • Work closely with the SDR/BDR team to ensure smooth lead handoff, follow-up alignment, and feedback loops that improve the quality and conversion of marketing-generated leads. • Track, analyse and report on campaign and program performance using CRM and BI tools, providing regular updates to the Head of Field Marketing, Asia and key stakeholders on ROA marketing results, learnings, and wins. • Collaborate with marketing operations to manage and optimise marketing automation workflows and ensure accurate data capture and lead routing within Salesforce and Marketo. • Manage third-party vendors and agencies to support event execution, content production, and media placements, ensuring deliverables are on time, on budget, and on brand. • Contribute to planning documentation, writing clear and concise project plans, campaign briefs, and post-event reports to keep stakeholders aligned and informed. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We...