Sales Engineer - Semiconductor & Power Electronics | India & SEA

Location: Singapore (Field-based)
Territory Scope: India (primary) + SEA (secondary)
Experience Required: 3–5 Years in Semiconductor Sales
Travel: Up to 50% (India + SEA)
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Role Summary

Eruby is hiring a Sales Engineer with proven semiconductor industry experience to accelerate growth in India and SEA by converting technical opportunities into design-ins and production orders.

Must-Have Requirements:

• 3–5 years experience in semiconductor/active components sales, technical sales, or application-driven business development
• Working knowledge of MOSFETs, IGBTs, Power ICs and typical power applications
• Familiarity with India electronics ecosystem (OEM/ODM/EMS/distributors); existing network is a strong advantage

You will own field execution for power semiconductor products, working closely with distributors, customers, and internal FAEs to win design-in projects and drive revenue in high-growth verticals including Industrial, Automotive/EV, Consumer Electronics, AI & DataCenter applications.

Reporting Line: Head of Sales / COO
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Key Responsibilities

1) Market Execution (India Focus)

• Drive the end-to-end semiconductor sales cycle from prospecting to mass production requirements
• Identify and penetrate high-growth verticals (Industrial, Automotive/EV, Consumer Electronics, AI & DataCenter) and execute structured market seeding strategies
• Provide competitive intelligence on semiconductor pricing, lead times, design trends, and customer requirements to support HQ product planning

2) Account Management & Commercial Closure

• Build trusted relationships with purchasing, R&D, and key decision-makers at target OEM/ODM/EMS and distribution accounts
• Support quotation follow-through, pricing alignment, and commercial negotiations to secure power semiconductor orders
• Coordinate internal execution (sampling, technical support, order fulfilment handover) to maintain customer confidence
• Support payment follow-ups and basic AR discipline to protect order-to-cash health for new and growing accounts

3) Technical Collaboration (Design-In/Design-Win)

• Partner with FAEs (Field Application Engineers) and technical support teams to solve design-stage challenges and guide customer evaluation cycles for power semiconductor solutions
• Translate technical specifications into clear value propositions: performance, cost, reliability, and supply stability
• Track project status from initial sampling through design-win to production ramp, removing blockers and driving decision closure

4) SEA Expansion Support (Secondary Scope)

• Support selected SEA accounts/distributors through joint visits, opportunity qualification, and technical-commercial follow-up
• Replicate proven India playbooks (targeting, sampling, objection handling) to accelerate SEA semiconductor pipeline

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Requirements

Experience & Technical Knowledge (Mandatory)

• 3–5 years experience in semiconductor/active components sales, technical sales, or application-driven business development
• Hands-on familiarity with power semiconductor products: MOSFETs, IGBTs, Power ICs and their applications in power conversion, motor control, battery management, or similar
• Proven track record working with India electronics ecosystem (OEM/ODM/EMS/distributors); established industry network is a strong advantage
• Understanding of semiconductor design-in processes, evaluation cycles, and production qualification requirements

Skills & Competencies

• Execution-minded & quota-driven ("hunter + closer"): disciplined follow-up, strong pipeline ownership, and consistent sales conversion in competitive semiconductor markets
• Commercial discipline: understands semiconductor pricing structures, margin guardrails, and basic contract/terms wareness; able to manage quote accuracy and follow-through
• Strong communication & negotiation: confident customer-facing presenter; able to handle technical objections and align stakeholders in English. Hindi/regional language is a plus
• Independent field operator: self-managed territory planning, visit cadence, and prioritisation; able to work with minimal supervision while staying aligned to HQ reporting rhythm
• Strong commercial reporting & systems capability: able to create customer-ready presentations (technical positioning, competitive comparisons, evaluation updates, executive summaries), analyse and manage sales data in Excel (pivot tables, XLOOKUP/VLOOKUP, pipeline/pricing/sample trackers), operate with ERP discipline in SAP environments (quote-to-order, customer master, order/shipment status), and maintain clean CRM/forecast reporting with action-oriented weekly updates
• Cross-functional collaboration: effective working style with FAEs, HQ sales operations, finance, and supply chain to resolve issues quickly and keep customer commitments

Education
Diploma/Bachelor's Degree in Electrical/Electronics Engineering, Business Administration, or a related field