Product Marketing Manager – Printing Solutions

Job Summary

• Oversee the Consumer Printer product category within the Product Marketing function to ensure business objectives and sales targets are achieved.
• Drive marketing initiatives through market research, strategic planning, and successful new product launches.
• Provide marketing support to regional sales companies, enabling them to meet their sales goals and growth objectives.

Key Responsibilities

• Collaborate closely with regional sales teams to achieve revenue targets and business objectives.
• Track and analyze sell-in, sell-out, and sell-through data to maintain a healthy sales and inventory balance.
• Monitor market trends, competitor activities, and market share data to develop effective marketing strategies.
• Conduct market research and translate consumer insights and technology trends into actionable business strategies.
• Identify customer needs and behavior patterns to guide product positioning, influence product roadmaps, and target appropriate market segments.
• Lead new product launches, including product and pricing strategies, product training, and end-user communication plans.
• Plan and execute marketing initiatives with a strong focus on ROI.
• Manage the full product lifecycle — from pre-launch to end-of-life — ensuring smooth transitions at every stage.
• Develop and adjust pricing strategies based on internal performance data and external market dynamics.
• Design and implement go-to-market strategies to support sales companies in achieving their targets.

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