Data Analyst

Role: • The primary focus is to support and execute the client’s data targeting strategy for its merchant business. • The goal is to generate customer demand and deliver quality leads that enable APAC corporate sales teams to exceed revenue targets. Responsibilities: • Develop and execute lead generation campaigns to support APAC expansion plans and capture cross-border market opportunities. • Collaborate closely with enterprise sales, inside sales, and technical specialists to ensure targeted campaigns align with business objectives. • Manage the day-to-day rollout of campaign leads and operational activities while implementing automation and long-term operational strategies. • Analyze and refine lead targeting based on sales feedback, ensuring continuous improvement in campaign effectiveness. • Create and run SQL and Python scripts for daily campaign lead targeting. • Upload leads to Salesforce and participate in weekly meetings with sales and internal teams to enhance targeting and expand the potential customer base. Required Skills: • 2+ years in B2B, lead generation, or marketing analytics. • Proficiency in SQL with experience in structured and unstructured databases. • Basic knowledge of Python, R, or similar programming languages for data analysis. • Familiarity with technologies such as Salesforce, Teradata, BigQuery, and Notebooks.