Community, Social & Video Lead

About unbottled

unbottled is a marketing-first lifestyle retail brand.
We operate physical stores as content stages, where products, people, and moments come together.

Born from a love of design, movement, and everyday rituals, Unbottled curates functional lifestyle products.

We believe retail should feel alive.
Not transactional.
Not passive.

Our stores are places where culture shows up, in queues, in conversations, in drops, and in the details. Everything we do is guided by one idea: it’s time to get unbottled.

Role Summary

Unbottled is looking for a Community, Social & Video Lead who is equally comfortable behind the camera, on the shop floor, and inside comment sections.

This role owns the voice, presence, and day-to-day visibility of Unbottled across social platforms and physical retail moments. You are not a strategist, and you are not a passive poster — you are a culture operator who captures moments, publishes them fast, and builds real relationships with our community.

Reporting Line

Reports to: Creative Lead

Core Responsibilities

1. Short-Form Video Capture & Creation

You will:

• Film short-form video content (Reels, TikTok, Shorts) in stores and on location

• Capture organic moments: queues, drops, staff interactions, customers, events

• Edit and publish fast-turnaround content (same-day or next-day)

• Maintain a consistent visual and tonal standard aligned with the Unbottled brand

You are not expected to produce cinematic content.
You are expected to produce culturally relevant, timely, human content.

2. Social Media Publishing

You will:

• Publish content across Instagram and TikTok (primary platforms)

• Write captions in the Unbottled voice

• Maintain a consistent posting cadence

• Coordinate content timing with drops, launches, and store activations.

3. Community Engagement & Relationship Building

You will:

• Actively engage with comments and DMs

• Respond in a brand-appropriate, human, and thoughtful voice

• Recognise recurring community members

• Turn customers into recurring characters and contributors

• Bridge online community members into physical store experiences

This is a relationship role, not a customer service role.

4. Store ↔ Content Bridge

You will:

• Be physically present during peak periods, launches, and activations

• Coordinate with store teams to capture content moments

• Help staff feel comfortable on camera (without forcing them)

• Identify high-energy moments worth documenting

5. Feedback & Insight Loop

You will:

• Surface recurring questions, language, and sentiment from the community

• Flag content themes that resonate

• Share qualitative insights with the Creative Lead, and Product Designer

You are one of the brand’s primary listening posts.

KPIs & Success Metrics

Primary

• Engagement quality

• Comment depth and repeat commenters

• Save and share rates

• Speed from capture → publish

Secondary

• UGC volume

• Community-driven store moments

• Cultural relevance during drops

Required Skills & Experience

You should:

• Be confident filming on a phone or handheld camera

• Be comfortable editing short-form video

• Understand Instagram and TikTok culture deeply

• Communicate clearly and naturally in writing

• Be comfortable interacting with people in real life

• Have strong taste and cultural awareness

Retail or lifestyle brand experience is a plus, but not required.

Personality Fit

You are:

• Observant

• Socially fluent

• Calm under pressure

• Not ego-driven

• Comfortable being visible without making it about yourself

Why This Role Matters

This role ensures Unbottled feels alive, present, and human online and offline.
If Unbottled becomes culturally relevant, this role will be one of the reasons why.

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