Key Responsibilities

Support the development, planning, and execution of regional product strategies for assigned categories to contribute to business objectives across Southeast Asia, Oceania, the Middle East, and other key markets.
Manage end-to-end product planning activities, including consumer insights analysis, market assessment, new product pipeline development, and go-to-market planning across multiple regions.
Contribute to the development and maintenance of a 3–5-year innovation roadmap for assigned categories, balancing core product improvements and new product introductions.
Analyze sales performance, marketing effectiveness, and research data to optimize the regional product portfolio, rationalize SKUs, and identify growth opportunities.

Integrate consumer insights, concept testing, and home-use testing into product development to support market relevance and commercial performance.
Monitor industry and competitive trends to inform product features and strengthen regional differentiation.
Collaborate with R&D teams on product and packaging development, ensuring technical feasibility, functional performance, and alignment with brand guidelines.
Ensure product concepts, formulations, and claims comply with applicable regulatory, quality, and certification requirements across regions.
Work cross-functionally with Sales, R&D, QA/QC, Operations, and Finance teams to manage project timelines and achieve agreed milestones.

Develop clear and comprehensive product briefs for Brand and Digital Marketing teams, aligning on positioning, key messages, and launch objectives.
Review and provide feedback on marketing deliverables, including creative assets, regional toolkits, and activation materials, to ensure consistency with product strategy and market needs.
Partner with regional and cross-functional stakeholders to support the adaptation and execution of communication toolkits across markets.

Requirements

Bachelor’s degree in a business-related or relevant discipline, or equivalent qualification.
At least 3 years of relevant experience in brand or product management, preferably with regional exposure or new product development experience in FMCG or related industries.
Demonstrated analytical and strategic planning skills, with the ability to translate insights into actionable recommendations.
Strong project management and organizational skills, with the ability to manage multiple initiatives and meet agreed timelines.
Experience using market research and performance tracking tools (e.g., Nielsen, Euromonitor) to support portfolio and innovation decisions.

HOW TO APPLY:
Interested applicants, please click on “Apply Now” and provide the below details in your resume.
We regret only shortlisted candidates will be notified.
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