Lead Product Manager, Ad Serving & Ranking, Demand and Ads Team

Get to Know the Role We are seeking a highly analytical and experienced Lead Product Manager to join our Demand and Ads Team. Your mission is to take a robust, scaled ads marketplace and step-change its efficiency and yield evolving it from strong operational maturity to a next-level optimization engine. In this role, you will be the driving force behind the optimization of our in-house ad stack, advancing our ML-driven bidding and ranking, strengthening pacing and budget controls, and improving auction and serving performance to unlock incremental revenue while protecting marketplace health. This role requires a unique blend of technical depth in ad-tech and the leadership skills to support and align cross-functional teams based in Beijing and Singapore. The Critical Tasks You Will Perform End-to-End Ownership: Take full ownership of the ads marketplace optimization loop: from ML-driven bidding/ranking and auction dynamics, through pacing/budget controls, to ad serving performance that enables scalable monetization. Revenue & Efficiency: Deliver incremental ad revenue via improved marketplace efficiency and strategy performance (e.g., better bid optimization, pacing, and conversion/reach outcomes) while maintaining ecosystem health. Bidding, Ranking & Strategy (ML): Partner with Data Science and ML Engineering to evolve the models and signals that power bidding algorithms and strategy selection. Translate model improvements into measurable marketplace outcomes. Ad Serving & Product Enablement: Strengthen serving capabilities required to operationalize new strategies and unlock dynamic ad products (latency, reliability, targeting/eligibility logic, and measurement readiness). Cross-Border Leadership: Drive the product strategy for ad yield and auction dynamics by acting as a bridge between our tech hubs in Beijing and Singapore. Examples of Initiatives You May Lead Strategy Launch: Iterate on conversion-based and reach-based bidding strategies, including strategy selection/ranking improvements and safety guardrails. Pacing Enhancements: Build sophisticated pacing controls (smoother spend, better budget utilization, reduced end-of-day volatility) to improve revenue capture and merchant satisfaction. Yield Optimization: Improve marketplace yield via auction mechanics and serving improvements that increase the effective delivery of eligible demand. Read more Get to Know the Role We are seeking a highly analytical and experienced Lead Product Manager to join our Demand and Ads Team. Your mission is to take a robust, scaled ads marketplace and step-change its efficiency and yield evolving it from strong operational maturity to a next-level optimization engine. In this role, you will be the driving force behind the optimization of our in-house ad stack, advancing our ML-driven bidding and ranking, strengthening pacing and budget controls, and improving auction and serving performance to unlock incremental revenue while protecting marketplace health. Th