Product Manager

Job Summary

Hisense is looking for a Productline Manager who is mainly responsible for market analysis, product planning, pricing analysis, channel management, marketing, and business plan forecast management to drive sales growth and optimize product positioning.

Responsibilities

• Analyze industry trends, channel dynamics, competitive product offerings, and product matchup to inform strategic decisions
• Develop product planning proposals aligned with market analysis and headquarters platform capabilities to meet customer needs
• Conduct pricing analysis based on competitive market environment and collaborate with system teams to set cost requirements and optimize product structure
• Collaborate with the marketing department to design and execute integrated marketing plans that leverage brand resources and product selling points to enhance sales structure
• Drive channel management by developing professional customer relationships, implementing sales network layouts, and promoting steady sales growth
• Create business plans based on market analysis, terminal shipment data, and channel sales forecasts to support operational goals
• Formulate and monitor monthly promotion policies for chain channels to maintain a healthy and stable retail structure, ensuring promotion balance aligns with inventory levels and turnover requirements

Required competencies and certifications

• Bachelor’s degree or higher from a full-time program
• Minimum 2 years of relevant work experience, preferably with overseas product line or sales experience in home appliances
• Proficient in office software applications to support data analysis and reporting
• Strong logical reasoning, clear communication, and teamwork skills to collaborate effectively across functions
• Demonstrated responsibility and execution capability to manage work pressure and deliver results

Preferred competencies and qualifications

• Academic background in marketing, research and development, or technical disciplines