Marketing Executive

PRIMARY FUNCTION To manage and execute the Brand’s Go-to-Market Plans and drive collaboration with Retailers on campaigns, trade animations and communication strategies. Key Responsibilities: BRAND MARKETING CALENDAR • Work closely with the General Manager to plan and maintain the Brand’s launch and promotional calendar that is aligned with Brand’s Business needs. • Work closely with the General Manager to deploy the Go-To-Market Toolkit. • Ensure all regional and global updates are properly downloaded, filed, and disseminated to the relevant teams. CONSUMER ENGAGEMENT 1. RETAIL EVENTS • Assist the General Manager on planning, coordination, and execution of retail events for all stores. • Manage roll-out of events, including liaising with vendors within allocated budget, managing the event set-up and flow and briefing the store teams. • Prepare all promotional tools, communications materials and briefs to the sales team. • Support the General Manager in follow-up with Retailers on partnerships of Retailer Store Events, Retailer Communication, or in all other third-party marketing partnerships. • Track all promotional campaigns to understand insights and ROI with post-mortem analysis. 2. PR • Ensure all latest news is communicated timely to our selected media and influencers according to our marketing calendar. • Prepare and disseminate press releases and products to media and influencers. • Assist the General Manager to brief, manage, and co-run all PR events together. • Verify ROI accuracy in monthly PR reports and submit them on time to the Regional team. 3. CRM • Prepare and update CRM calendars to ensure consistency with Brand’s marketing strategic direction. • Manage various CRM communication, initiatives, and campaigns which include sampling, SMS, direct mailer, and EDMs. • Execute the customer loyalty program. • Extract monthly CRM data statistics for analysis and review. 4. DIGITAL / SOCIAL • Prepare artwork creatives / briefs as required for local social media uploads. • Manage the online digital calendar and work closely with the regional team to ensure website changes are on time. • Support all the monthly campaign mechanics / social assets / visuals for our e-commerce platform. • Schedule the monthly media buys on digital platforms. 5. MONTHLY REPORTS • Monthly PR tracking report • Monthly CRM reports • Quarterly e-commerce sales reports • New launch reports Requirements: • Degree in Marketing, Mass Communications, Business Management or Business Administration with at least 2 years of relevant experience. • Marketing experience in retail is required (Skincare or Beauty experience is a plus). • Keen interest in the luxury beauty industry with a passion for Brand advocacy. • Excellent written, spoken communication and interpersonal skills. • Ability to manage both internal and external stakeholders. • Team player who thrives in a fast-paced retail environment. • Results-driven, objective-oriented, and able to work well independently. • Meticulous and organized with an eye for detail.