Senior UX Designer (People's Association)

GovTech is the lead agency driving Singapore’s Smart Nation initiatives and public sector digital transformation. As the Centre of Excellence for Infocomm Technology and Smart Systems (ICT & SS), GovTech develops the Singapore Government’s capabilities in Data Science & Artificial Intelligence, Application Development, Smart City Technology, Digital Infrastructure, and Cybersecurity. At GovTech, we offer you a purposeful career to make lives better where we empower our people to master their craft through robust learning and development opportunities all year round. Play a part in Singapore’s vision to build a Smart Nation and embark on your meaningful journey to build tech for public good. Join us to advance our mission and shape your future with us today! Learn more about GovTech at tech.gov.sg. [What you will be working on] We are Digital Society Products (DSP). We build tech for public good. We turn policy goals into working software. With a strong heritage in GovTech, our team has a long history of shipping national-scale digital products. Our portfolio includes: • CulturePass: Democratising access to arts and culture for all Singaporeans. • CrowdTaskSG: A crowdsourcing platform that empowers citizens to contribute to national policy and projects. • Wireless Alert Alarm System: A critical safety net deployed in seniors' homes to provide immediate aid. Who We Are Looking For: People's Association (PA) sits at the heart of community life in Singapore — connecting over 2,000 grassroots organisations, Community Clubs and resident networks across the island. The digital products that serve PA need to work for everyone: residents booking facilities, volunteers coordinating events, grassroots leaders managing their communities. We are looking for a Senior UX Designer to own the end-to-end product design for PA's community platforms, including OnePA and the PA Community App. This is a full product design role — you will work from 0 to 1 to 100, taking products from initial concept through to a polished, growing, live experience used by hundreds of thousands of Singaporeans. You are a generalist with strong product instincts. You conduct research, shape the product direction, design the interface, sweat the microinteractions, and maintain the design system — all while staying close to the metrics that tell you whether your work is actually making a difference. You are equally comfortable in a whiteboard session with a product manager and in Figma refining a component for the fourth time. This is an individual contributor (IC) role. You will operate with significant autonomy, manage stakeholders directly, and be the design voice your squad relies on. What You'll Do You will own the design of PA's community products across the full product lifecycle — from discovery through launch, optimisation and growth. Own the Full Design Arc Lead design from 0 to 1 to 100. This means shaping the initial product concept, designing and shipping the first version, and then continuously improving the experience based on data, feedback and evolving user needs. You do not hand off and move on — you stay accountable to the outcome. Drive Product Thinking Through Design Bring a product mindset to every design decision. You think about retention, activation, and adoption — not just usability. You use design as a lever for growth: improving onboarding flows, reducing friction in high-drop-off moments, and creating experiences that bring users back. Conduct Lightweight, Continuous Research Run user interviews, usability tests and contextual checks as a regular part of your workflow. You do not wait for a dedicated research phase — you embed research into the cadence of product development to stay grounded in real user behaviour, especially across PA's diverse community demographics. Design Across the Full Stack of UX From user flows and information architecture to interaction design, visual design and motion — you handle it all. You produce work to a high standard of craft and detail, with particular attention to microinteractions, accessibility and the nuances that separate a polished product from a functional one. Maintain and Evolve the Design System Take ownership of the PA product design system. Keep components consistent, well-documented and scalable as the product grows. You balance system rigour with the pragmatism needed to move fast in a live product environment. Manage Stakeholders and Communicate Design Decisions Work directly with PA stakeholders — community managers, grassroots leaders, operations teams — as well as internal product and engineering partners. You present your work clearly, advocate for the user, and navigate competing priorities without losing design integrity. Contribute to Design Culture As a senior IC, you set the quality bar. You give constructive feedback, contribute to shared design practices within DSP, and help elevate the standard of product design across the team. [Wh...